Modelling and testing consumer trust dimensions in e-commerce
Prior research has found trust to play a significant role in shaping purchase intentions of a consumer. However there has been limited research where consumer trust dimensions have been empirically defined and tested. In this paper we empirically test a path model such that Internet vendors would ha...
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| Outros Autores: | , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2017
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/13084 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13084 |