Comunicações Transacionais para Melhorar o Relacionamento com o Cliente

Transactional communications are messages that are sent as soon as an action is completed by a user typically using a Web application. Therefore, it consists of a relationship strategy whose objective is to strengthen the ties between the organization and its customers, as well as provide relevant i...

ver descrição completa

Detalhes bibliográficos
Autor principal: Ferreira, José Bernardo Sousa Maia Rocha (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Texto completo:http://hdl.handle.net/10400.22/20728
País:Portugal
Oai:oai:recipp.ipp.pt:10400.22/20728