The perceived potential of business social networking sites

Business social networking is a facilitator of several business activities, such as market studies, communication with clients, and identification of business partners. This paper traduces the results of a study undertaken with the purpose of getting to know how the potential of networking is percei...

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Bibliographic Details
Main Author: Cruz-Cunha, Maria Manuela (author)
Other Authors: Varajão, João (author), Gonçalves, Patrícia (author), Alvarenga, Cecília (author), Martins, Aida (author), Martins, Maria Teresa (author)
Format: article
Language:eng
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/11110/846
Country:Portugal
Oai:oai:ciencipca.ipca.pt:11110/846