Consumer cosmopolitanism in Erasmus+ : the role of cosmopolitanism in the Erasmus enrolment decisions

This master thesis examines the impact of the level and type of consumer cosmopolitanism on the decisions related to enrolling in the Erasmus programme. These decisions include: (a) the decision to enrol; (b) the motivations when enrolling; (c) the choice of destination; (d) seeking cultural differe...

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Detalhes bibliográficos
Autor principal: Côto, José Ricardo Pinto Coelho da Silva (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
Cosmopolitanism
Consumer cosmopolitanism
Erasmus programme
Consumer behaviour
International marketing
Cosmopolitismo
Cosmopolitismo de consumidor
Programa Erasmus
Comportamento de consumidor
Marketing internacional
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/35192
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/35192

Texto Completo

http://hdl.handle.net/10400.14/35192

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