Beyond information seeking: consumers’ online deliberation about the risks and benefits of red meat

Successfully engaging consumers in a dialogue may provide opportunities for better tailored and more effective communication about food-related risks and benefits. Using an online deliberation concept and software, VIZZATA™, we explored the validity of a behavioral measure of deliberation in an onli...

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Bibliographic Details
Main Author: Rutsaert, P. (author)
Other Authors: Barnett, J. (author), Gaspar, R. (author), Marcu, A. (author), Pieniak, Z. (author), Seibt, C. (author), Lima, M. L. (author), Flecther, D. (author), Verbeke, W. (author)
Format: article
Language:eng
Published: 2014
Subjects:
Consumer
Information seeking
Online deliberation
Red meat
Risk–benefit communication
Online Access:http://hdl.handle.net/10071/8033
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/8033

Internet

http://hdl.handle.net/10071/8033

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