Digital management of multiple advertising displays
The technological boom that we have been experiencing in the last decade has impacted the retail sector in several ways. Captivating customers through smart advertising, engaging them in the retail process and enhancing their experience has been a long-time desideratum in this industry. Recent techn...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/10773/25886 |
| País: | Portugal |
| Oai: | oai:ria.ua.pt:10773/25886 |