Portuguese wine sme competitiveness - financial assessment of Germany entry strategy

Pimentel is a Portuguese Wine SME located in the Douro Valley. I tis present in great potential countries yet capturing only punctual sales from them. As such, Germany was one of the selected countries to provide a thriving entry strategy. To support both this strategy and the marketing recommendati...

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Bibliographic Details
Main Author: Sequeira, Catarina Costa (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Entry strategy
Financial analysis
Germany
Internationalization
Market selection
Sme competitiveness
Strategic analysis
Wine
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/123213
Country:Portugal
Oai:oai:run.unl.pt:10362/123213

Internet

http://hdl.handle.net/10362/123213

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