Portuguese wine sme competitiveness - financial assessment of Germany entry strategy
Pimentel is a Portuguese Wine SME located in the Douro Valley. I tis present in great potential countries yet capturing only punctual sales from them. As such, Germany was one of the selected countries to provide a thriving entry strategy. To support both this strategy and the marketing recommendati...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10362/123213 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/123213 |