Is Lancôme perceived as a co-creating brand in Germany and how can the brand leverage on brand value co-creating to engage with consumers?"
The purpose of this Work Project was to explore whether the high-end beauty brand Lancôme is perceived as a co-creating brand in Germany and how it can leverage on brand value co-creation to engage with its consumers. Two studies based on qualitative in-depth interviews with highly interested beauty...
| Main Author: | |
|---|---|
| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10362/51784 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/51784 |