Determining the receptivity to the bluetooth marketing by the portuguese consumer
With increasing technological innovation, the concept of marketing and its applications become more functional and wide. Today, we witness a steady growth in the development of mobile marketing campaigns, i.e., marketing campaigns targeting mobile devices (mobile phones, Smartphones, PDAs, tablets)....
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| Other Authors: | , |
| Format: | bookPart |
| Language: | eng |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.22/7234 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/7234 |