An analysis of online reviews by language groups: The case of hotels in Porto, Portugal.
Electronic word-of-mouth has gained importance with the emergence of new online tools and the hospitality sector is at the core of that phenomenon. In this paper we employ a secondary data set of hotel guest reviews for Porto, Portugal, star-rated hotels on a large online travel platform, to explore...
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| Format: | article |
| Language: | eng |
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2016
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| Online Access: | http://hdl.handle.net/11328/1624 |
| Country: | Portugal |
| Oai: | oai:repositorio.uportu.pt:11328/1624 |