The influence of colour contrast in packaging on consumer behaviour
Marketers and package designers have been wondering how to combine colours in order to create positive aesthetics feelings towards a product. The main purpose of this paper is to study the impact of colour contrast in packaging on consumer behaviour, for both complementary and analogous colours, in...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/10362/53140 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/53140 |