Unpacking the influence of flight booking website to e-loyalty: empirical evidence from South East Asian Millennials
Abstract This study aims to understand how Southeast Asian Millennials become loyal to a flight booking website, using the results of an online survey and a E-loyalty model, and structural equation modeling. The findings show that good utilitarian features of website can significantly increase brand...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582020000300037 |
| País: | Portugal |
| Oai: | oai:scielo:S2182-84582020000300037 |