Sustainability labels as heuristic cues for clothing consumption

This thesis strives to understand if usage of sustainability labels (Fair-trade labels) acts as heuristic cues for consumers when they are purchasing clothes, and if the sustainability labels also make people infer other things about the piece of clothing based on the sustainability label. This thes...

Full description

Bibliographic Details
Main Author: Wallin, Måns Erik Henry (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Heuristic cue
Heuristics
Sustainability label
Sustainability
Product description
Involvement condition
Informação heurística
Heurísticos
Etiqueta de sustentabilidade
Sustentabilidade
Descrição do producto
Condição de involvimento
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/35401
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/35401

Internet

http://hdl.handle.net/10400.14/35401

Similar Items