Sustainability labels as heuristic cues for clothing consumption
This thesis strives to understand if usage of sustainability labels (Fair-trade labels) acts as heuristic cues for consumers when they are purchasing clothes, and if the sustainability labels also make people infer other things about the piece of clothing based on the sustainability label. This thes...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.14/35401 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/35401 |