The impact of social media in crisis communication management of corporate brands
This research focuses on the impact of social media in crisis communication management, in light of the new environment in which organizations have to manage threats to their corporate brands’ reputation. Driven by a twenty-year experience in corporate communication, as well as by our knowledge of t...
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| Format: | doctoralThesis |
| Language: | eng |
| Published: |
2016
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| Online Access: | http://hdl.handle.net/10400.14/20503 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/20503 |