Pedagogical case of marketing strategies during the Covid-19 pandemic: The extraordinary case of Chanel
Due to Covid-19, many businesses and industries suffered with the pandemic. Luxury was one of those areas: products belonging to this commercial segment went through transformations about their distribution channels, with the purpose of maintaining sales or at least allowing the business to continue...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10071/24153 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/24153 |