Nintendo’s pursuit for profitability: a pedagogical case study

The home video game console industry, like most high technology industries, is characterized by fast innovation, intense competition and a generally volatile environment. Since the mid-1990s, this industry has essentially been dominated by three major companies, Nintendo, Sony and Microsoft. However...

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Bibliographic Details
Main Author: Almeida, Cláudio R. K. de (author)
Format: masterThesis
Language:eng
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10071/9081
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/9081