International expansion plan of Softfinança

The following document answers where Soft Finança (SF), a Portuguese software development company, should expand its product, “Soft Payments. ”With Covid-19 increasing adoption of digital financing, many may assume that most global markets could provide the company with immense opportunities. Howeve...

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Bibliographic Details
Main Author: Wessel, Simon (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/138782
Country:Portugal
Oai:oai:run.unl.pt:10362/138782

Internet

http://hdl.handle.net/10362/138782

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