The influence of country-of-origin effects on portuguese consumers purchase intention: the chinese mobile phone brand
In the international market, the country of origin exerts a very important impact on consumer behavior. At present, China's economy still maintained a relatively stable development, "made in China" break into people's daily lives all over the world. At present, China's trade...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10071/22388 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22388 |