Can one tweet affect the global automotive industry?

Social Media has become a powerful tool and is the main communication tool used by the newly elected President of the United States, Donald Trump. So far, this is unexplored territory in the world of finance and no event studies have been applied to a tweet by an influential person. Therefore, this...

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Detalhes bibliográficos
Autor principal: Hahn, Simon Markus Lukas (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2017
Assuntos:
Texto completo:http://hdl.handle.net/10400.14/22698
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/22698