Can one tweet affect the global automotive industry?

Social Media has become a powerful tool and is the main communication tool used by the newly elected President of the United States, Donald Trump. So far, this is unexplored territory in the world of finance and no event studies have been applied to a tweet by an influential person. Therefore, this...

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Bibliographic Details
Main Author: Hahn, Simon Markus Lukas (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Event study
Automotive industry
Social media
Estudo de evento
Indústria automóvel
Redes sociais
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/22698
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/22698

Internet

http://hdl.handle.net/10400.14/22698

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