The optimal omnichannel strategy for SMEs apparel retailers

The omnichannel transition took mainly place in big companies within the apparel retailing while in SMEs it was usually performed far less. Multichannel presents a structure of independent different channels, whereas a full channel integration is reached within an omnichannel strategy, which can del...

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Detalhes bibliográficos
Autor principal: Varvello, Carlotta (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2020
Assuntos:
Omnichannel
SMEs
Implementation
Customer
Digitalization
Channel
PMEs
Implementação
Cliente
Digitalização
Canal
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/29086
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/29086

Texto Completo

http://hdl.handle.net/10400.14/29086

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