The Portuguese consumer sentiment index toward marketing-mix in crisis context
The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (198...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10400.22/20542 |
| País: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/20542 |