What do I have to do to make you love me? Brand experience as an antecedent of brand love in a retail fashion brand

Framed by the consumer-brand relationship theory, this paper investigates the path from the brand-consumer behaviour interaction to the relationship durability and stability, through brand relationship quality. Specifically, it examines brand experience as an antecedent of brand love, and customer l...

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Bibliographic Details
Main Author: Ferreira, Pedro (author)
Other Authors: Rodrigues, Paula (author), Rodrigues, Pedro (author)
Format: conferenceObject
Language:eng
Published: 2018
Subjects:
Brand experience
Brand love
Customer satisfaction
Customer loyalty
Retail
Online Access:http://hdl.handle.net/11328/2239
Country:Portugal
Oai:oai:repositorio.uportu.pt:11328/2239

Internet

http://hdl.handle.net/11328/2239

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