Social media marketing research at the hotel industry in Slovakia

Social networks are the main marketing entity of the hotel industry of the 21st century. To understand the impact that social networks have on the hotel sector, both from the point of view of the hotel and the consumer is becoming essential. The aim of this research is to find out how 5 stars Slovak...

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Detalhes bibliográficos
Autor principal: Palencarova, Martina (author)
Outros Autores: Hohos, Tomas (author), Correia, Ricardo (author), Cunha, Carlos R. (author)
Formato: conferenceObject
Idioma:eng
Publicado em: 2022
Assuntos:
Texto completo:http://hdl.handle.net/10198/25777
País:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/25777