Social media marketing research at the hotel industry in Slovakia

Social networks are the main marketing entity of the hotel industry of the 21st century. To understand the impact that social networks have on the hotel sector, both from the point of view of the hotel and the consumer is becoming essential. The aim of this research is to find out how 5 stars Slovak...

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Bibliographic Details
Main Author: Palencarova, Martina (author)
Other Authors: Hohos, Tomas (author), Correia, Ricardo (author), Cunha, Carlos R. (author)
Format: conferenceObject
Language:eng
Published: 2022
Subjects:
Online Access:http://hdl.handle.net/10198/25777
Country:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/25777