Persona perception scale: Development and exploratory validation of an instrument for evaluating individuals’ perceptions of personas
Although used in many domains, the evaluation of personas is difficult due to the lack of validated measurement instruments. To tackle this challenge, we propose the Persona Perception Scale (PPS), a survey instrument for evaluating how individuals perceive personas. We develop the scale by reviewin...
| Main Author: | |
|---|---|
| Other Authors: | , , , , |
| Format: | article |
| Language: | eng |
| Published: |
2020
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/23588 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/23588 |