Consumer's behavior facing word-of-mouth and the impact on marketing point of view: exploratory analysis
With the development of the Web 2.0 and the new technologies, a new form of word-of mouth (WOM) appears. Consumers have a faster access to the information and can easily read and share feedbacks about a product or service. Since people no longer trust the traditional media, companies must understand...
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| Format: | masterThesis |
| Language: | eng |
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2017
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| Online Access: | http://hdl.handle.net/10071/13629 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/13629 |