Gestão Relacional de Marcas
Research investigated the symbolic meaning of consumer behavior. The study relied on the premise that brand is a partner in a dyadic relationship with the consumer and was aimed at investigating the relationship between Brand Personality and Consumer-Brand Relationships in a Portuguese market contex...
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| Format: | doctoralThesis |
| Language: | por |
| Published: |
2008
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| Online Access: | http://hdl.handle.net/10216/13190 |
| Country: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/13190 |