Employer brand image in an international context – a comparison between Germany and Portugal
Research Problem – The internationalization and globalization led companies expend their business all over the world and within they have to deal with people from all nationalities. Companies have to be aware of the different cultures and implement them into their strategies. Moreover need companies...
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Format: | masterThesis |
Language: | eng |
Published: |
2015
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Online Access: | http://hdl.handle.net/10071/8709 |
Country: | Portugal |
Oai: | oai:repositorio.iscte-iul.pt:10071/8709 |