Employer brand image in an international context – a comparison between Germany and Portugal

Research Problem – The internationalization and globalization led companies expend their business all over the world and within they have to deal with people from all nationalities. Companies have to be aware of the different cultures and implement them into their strategies. Moreover need companies...

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Bibliographic Details
Main Author: Luchtenveld, Anne Charlotte (author)
Format: masterThesis
Language:eng
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10071/8709
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/8709