Participate (or not) in international trade fairs? Decision factors of Portuguese managers
Portugal is a small economy, with an open domestic market that needs competitive exporters to prosper. Trade fairs are an international promotion tool that can be used by firms when considering export development and expansion. This study identifies and evaluates the critical factors that influenced...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2014
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| Texto completo: | http://hdl.handle.net/10400.22/4891 |
| País: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/4891 |