The Portuguese consumer sentiment index toward marketing‑mix in crisis context
The purpose of this research is to better understand the behaviour of the Portuguese consumer sentiment index toward marketing-mix in a crisis context. For this purpose we used an instrument translated and validated by the Index of Consumer Sentiment toward Marketing proposed by Gaski and Etzel (198...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | article |
| Language: | eng |
| Published: |
2013
|
| Subjects: | |
| Online Access: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582013000100015 |
| Country: | Portugal |
| Oai: | oai:scielo:S2182-84582013000100015 |