The Influence of Typical Versus Atypical Ads On Sharing Intention

Rita, P., Guerreiro, J., & Matos, S. (2022). The Influence of Typical Versus Atypical Ads On Sharing Intention. International Journal of Internet Marketing and Advertising. https://doi.org/10.1504/IJIMA.2023.10050

Bibliographic Details
Main Author: Rita, Paulo (author)
Other Authors: Guerreiro, João (author), Matos, Sara (author)
Format: article
Language:eng
Published: 2022
Subjects:
consumer brand engagement (CBE)
consumer neuroscience
advertising campaigns
typicality; celebrities
sharing intention
Online Access:http://hdl.handle.net/10362/146143
Country:Portugal
Oai:oai:run.unl.pt:10362/146143

Internet

http://hdl.handle.net/10362/146143

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