The Influence of Typical Versus Atypical Ads On Sharing Intention

Rita, P., Guerreiro, J., & Matos, S. (2022). The Influence of Typical Versus Atypical Ads On Sharing Intention. International Journal of Internet Marketing and Advertising. https://doi.org/10.1504/IJIMA.2023.10050

Detalhes bibliográficos
Autor principal: Rita, Paulo (author)
Outros Autores: Guerreiro, João (author), Matos, Sara (author)
Formato: article
Idioma:eng
Publicado em: 2022
Assuntos:
consumer brand engagement (CBE)
consumer neuroscience
advertising campaigns
typicality; celebrities
sharing intention
Texto completo:http://hdl.handle.net/10362/146143
País:Portugal
Oai:oai:run.unl.pt:10362/146143

Texto Completo

http://hdl.handle.net/10362/146143

Registos relacionados