Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: an eye tracking study
This article focuses on the role played by the images that hotels use on their websites. Under this approach, this study analyses the main image used in a hotel website, considered an area of outstanding interest, which can help to improve the first impression when arriving at the website and, with...
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| Other Authors: | , , , , |
| Format: | article |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.1/16650 |
| Country: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/16650 |