Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: an eye tracking study
This article focuses on the role played by the images that hotels use on their websites. Under this approach, this study analyses the main image used in a hotel website, considered an area of outstanding interest, which can help to improve the first impression when arriving at the website and, with...
| Autor principal: | |
|---|---|
| Outros Autores: | , , , , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2021
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.1/16650 |
| País: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/16650 |