Internationalization of PY: in-depth analysis of Sweden and LR on international market selection strategies for small firms

PY is a Portuguese SME operating in the maritime industry delivering ship parts and equipment as well as services. As the basis for decision-making, an analysis of five potential countries was carried out using both macro and industry-specific factors. Finally, a marketing plan and financial forecas...

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Detalhes bibliográficos
Autor principal: Sousa, João Pedro Brazete de (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Internationalization
Market selection
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/139189
País:Portugal
Oai:oai:run.unl.pt:10362/139189

Texto Completo

http://hdl.handle.net/10362/139189

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