Roadmap of internationalization : development and implementation of an entry strategy for the Portuguese Beachwear Company Miitik

Miitik, a premium beachwear Start-up, seeks international growth to increase sales. Currently, the company mainly operates on the Portuguese market, but already gained some international experience by sporadically exporting to customers in Luxembourg and the United Kingdom. However, the Start-up is...

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Detalhes bibliográficos
Autor principal: Linnig, Johannes Martin (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2017
Assuntos:
Internationalization
Start-up
Entry strategy
Entry mode
Country selection
Internacionalização
Estratégia de entrada no mercado
Modos de entrada
Seleção de mercados
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/22646
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/22646

Texto Completo

http://hdl.handle.net/10400.14/22646

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