Locals: at the heart of territorial marketing
Marketing strategies adopted in many territories do not take into consideration the intangible dimension related to local communities, their history, culture and values. By ignoring a driving force of regional identity, such strategies do not value a major source of differentiation. In fact, in a ti...
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| Format: | conferenceObject |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10198/20695 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/20695 |