The customer's satisfaction evaluation of Portuguese mould makers based on the ECSI approach

In recent years, the European CustomerSatisfaction Index (ECSI) model has become apopular way of assessing customer satisfaction.Customer satisfaction and retention areconsidered as key issues for organizations intodays competitive market place, turning it into avital concern to achieve customer loy...

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Bibliographic Details
Main Author: Irene Ferreira (author)
Other Authors: J. A. Sarsfield Cabral (author), Pedro Saraiva (author)
Format: book
Language:eng
Published: 2008
Subjects:
Online Access:https://repositorio-aberto.up.pt/handle/10216/67478
Country:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/67478