The customer's satisfaction evaluation of Portuguese mould makers based on the ECSI approach

In recent years, the European CustomerSatisfaction Index (ECSI) model has become apopular way of assessing customer satisfaction.Customer satisfaction and retention areconsidered as key issues for organizations intodays competitive market place, turning it into avital concern to achieve customer loy...

ver descrição completa

Detalhes bibliográficos
Autor principal: Irene Ferreira (author)
Outros Autores: J. A. Sarsfield Cabral (author), Pedro Saraiva (author)
Formato: book
Idioma:eng
Publicado em: 2008
Assuntos:
Texto completo:https://repositorio-aberto.up.pt/handle/10216/67478
País:Portugal
Oai:oai:repositorio-aberto.up.pt:10216/67478