Attachment in retailing sector: Retailer own-brands or manufacturer brands?
The aims of this study are (i) to explore the effect of brand credibility, familiarity and brand image on brand attachment and brand attitude; and (ii) to test how a grocery product category and the perception of quality of own-label brands versus manufacturer brands moderate the inter-relationship...
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| Format: | conferenceObject |
| Language: | eng |
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2021
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| Online Access: | http://hdl.handle.net/10071/23196 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/23196 |