Environmental factors and satisfaction in a specialty store

Given the intense competition experienced in the sector, retailers have been designing strategies to create an environment conducive to consumer satisfaction and purchase, particularly in supermarkets and hypermarkets. This paper develops a conceptualization of customer satisfaction based on field d...

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Detalhes bibliográficos
Autor principal: Marques, S. (author)
Outros Autores: Cardoso, M. (author), Palma, A. (author)
Formato: article
Idioma:eng
Publicado em: 2015
Assuntos:
Texto completo:https://ciencia.iscte-iul.pt/public/pub/id/11421
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/9984