Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention

This study aims to understand the relationship between the weekly frequency of use, expectations, satisfaction and retention of members in a fitness Clubs. In this market it is indispensable to understand the characteristics of faithful members, in or- der to act appropriately with each segment. Acc...

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Bibliographic Details
Main Author: Gonçalves, Celina (author)
Other Authors: Meireles, Pedro (author), Carvalho, Maria José (author)
Format: article
Language:eng
Published: 2017
Subjects:
Fitness Industry
Management
Managers
Marketing
Members
Organizations
Services
Online Access:http://hdl.handle.net/10198/13809
Country:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/13809

Internet

http://hdl.handle.net/10198/13809

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