Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention
This study aims to understand the relationship between the weekly frequency of use, expectations, satisfaction and retention of members in a fitness Clubs. In this market it is indispensable to understand the characteristics of faithful members, in or- der to act appropriately with each segment. Acc...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2017
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10198/13809 |
| País: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/13809 |