The effects of marketing and market orientation on economical and financial performance in portuguese SME
The market orientation (MO) degree has been studied for scientific and academic community, occupying actually a prominent place at the marketing research field. In a stakeholder’s value creation perspective and in highly competitive environments, the development of a customer and market-oriented cul...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/7806 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/7806 |