The effects of marketing and market orientation on economical and financial performance in portuguese SME
The market orientation (MO) degree has been studied for scientific and academic community, occupying actually a prominent place at the marketing research field. In a stakeholder’s value creation perspective and in highly competitive environments, the development of a customer and market-oriented cul...
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| Outros Autores: | , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2013
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10198/7806 |
| País: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/7806 |