How can the usage of data analytics help football clubs create a competitive advantage: a research on Liverpool football club

Given the huge complexity of the sport, clubs need to seek for contemporary approaches to the usage of data to improve the club’s overall performance. The purpose of this thesis is to understand how data science is shaping the decision-making of football clubs and how can clubs leverage on the power...

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Bibliographic Details
Main Author: Pinto, Bernardo Baptista Da Costa (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Data analytics
Big data
Decision-making
Competitive advantage
Football clubs
Performance
Tactics
Revenues
Player negotiations
Player evaluation
Brand value
Injury prevention
Social media
Liverpool f.c.
Premier league
Fenway sports group
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/122859
Country:Portugal
Oai:oai:run.unl.pt:10362/122859

Internet

http://hdl.handle.net/10362/122859

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